Sheherezade Alam, studied art and design at the National College of Arts, Lahore. She did her post graduate studies from the West Surrey College of Art and Design, UK. Her intimacy with clay, beginning in the early 1970’s, made her Pakistan’s first female studio potter; her travel and work can be seen with some of the most acclaimed twentieth century potters in Europe, Asia, USA and Canada.

In 2000, she established LAAL, an artists collective, whose mission is to bring cultural and heritage education to young children. The Jahan-E-Jahanara, Center for Traditional Arts, is an attempt to contribute/share this passion to/with the children of Lahore.